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Positioning helps establish your business identity and reason for being and positions your business in the most motivating and competitive manner within the market place.

Many companies ask themselves how their business or product is differentiated to others out in the market – and struggle to find the answer.

In order to create a positioning strategy, we help identify your businesses uniqueness and determine what differentiates you from your competition. To do this we help you immerse yourself in the eyes of your target audience, the market place and the decision making steps take.

We go through a positioning process which helps identify your target audience, your USP, your companies or brands differentiation vs. competitors, customer satisfaction, product uniqueness, believability and ownability, and the longevity of the proposed positioning.

We work with you to create your positioning statement, and offer advice on how to immerse employees in the business so that everyone is familiar, engaged and lives and breathes your businesses positioning.