Positioning

Positioning helps establish your business identity and reason for being and positions your business in the most motivating and competitive manner within the market place.

Many companies ask themselves how their business or product is differentiated to others out in the market – and struggle to find the answer.

In order to create a positioning strategy, we help identify your businesses uniqueness and determine what differentiates you from your competition. To do this we help you immerse yourself in the eyes of your target audience, the market place and the decision making steps take.

We go through a positioning process which helps identify your target audience, your USP, your companies or brands differentiation vs. competitors, customer satisfaction, product uniqueness, believability and ownability, and the longevity of the proposed positioning.

We work with you to create your positioning statement, and offer advice on how to immerse employees in the business so that everyone is familiar, engaged and lives and breathes your businesses positioning.

What our clients say

“Kath is a skilled and experienced Business Coach, Mentor and Adviser who will always go the extra mile to bring value to her clients.”

Charles Briggs
CMC Partnership

2017-07-20T14:07:00+00:00

Charles Briggs
CMC Partnership

“Kath is a skilled and experienced Business Coach, Mentor and Adviser who will always go the extra mile to bring value to her clients.”
“Kath is a highly committed and energetic Business Mentor with a strong focus on providing a high quality client service. Armed with a wide ranging support and resources she is well placed to support the needs of SME’s.”

Bernard Goodchild

2017-07-16T23:32:41+00:00

Bernard Goodchild

“Kath is a highly committed and energetic Business Mentor with a strong focus on providing a high quality client service. Armed with a wide ranging support and resources she is well placed to support the needs of SME’s.”
“Kath is a very personal Business Mentor who has provided us with valuable information and contacts. Kath is very reliable and always ready to answer any questions we may have for her. She has a wealth of knowledge regarding marketing and business development idea’s and has really pushed our company in the right direction. Her enthusiasm and drive is really inspiring and she has played an important role in helping our venture become a reality.”

Bryony Brice
Betty Brice

2017-07-20T13:54:59+00:00

Bryony Brice
Betty Brice

“Kath is a very personal Business Mentor who has provided us with valuable information and contacts. Kath is very reliable and always ready to answer any questions we may have for her. She has a wealth of knowledge regarding marketing and business development idea’s and has really pushed our company in the right direction. Her enthusiasm and drive is really inspiring and she has played an important role in helping our venture become a reality.”
“Kath Bonner-Dunham is the ultimate networker – always on the look-out for how she can help the people with whom she comes into contact. Her entire focus is to help others find the solutions which work for them, and she will go well out of her way to find them the right support. People are drawn to Kath’s commitment, energy and integrity, and I am delighted to recommend her and the services she provides.”

Kate Mercer
Shine Consulting

2017-07-20T13:59:01+00:00

Kate Mercer
Shine Consulting

“Kath Bonner-Dunham is the ultimate networker – always on the look-out for how she can help the people with whom she comes into contact. Her entire focus is to help others find the solutions which work for them, and she will go well out of her way to find them the right support. People are drawn to Kath’s commitment, energy and integrity, and I am delighted to recommend her and the services she provides.”
"Kath Bonner-Dunham gets results. She has the powerful ability to cut through the distraction, noise, and chaos that beset so many business owners today. Her refreshingly clear communication and straight-to-the-heart approach are a gift to her clients."

Michael C. Cody
My Coaches Coach

2017-07-16T23:19:04+00:00

Michael C. Cody
My Coaches Coach

"Kath Bonner-Dunham gets results. She has the powerful ability to cut through the distraction, noise, and chaos that beset so many business owners today. Her refreshingly clear communication and straight-to-the-heart approach are a gift to her clients."
“Kath takes an interest in your business, and is excellent at identifying key areas for development. She’s wonderfully positive, full of enthusiasm and good ideas, and has a huge network of contacts that she shares to create positive outcomes for all involved. I would thoroughly recommend Kath to anyone wanting to develop or grow their business who needs a solid sounding board and progress monitor.”

Sophie Breslin
Athensis

2017-07-20T14:01:55+00:00

Sophie Breslin
Athensis

“Kath takes an interest in your business, and is excellent at identifying key areas for development. She’s wonderfully positive, full of enthusiasm and good ideas, and has a huge network of contacts that she shares to create positive outcomes for all involved. I would thoroughly recommend Kath to anyone wanting to develop or grow their business who needs a solid sounding board and progress monitor.”
“Kath has very good work ethics, she delivers a high standard of coaching and has mentored my staff and I on a specific project with great results.”

Sali Brown
Chelton Brown

2017-07-20T14:02:49+00:00

Sali Brown
Chelton Brown

“Kath has very good work ethics, she delivers a high standard of coaching and has mentored my staff and I on a specific project with great results.”
“Kath listened to my situation and gave me some surprising suggestions. Although I was well qualified, with an MSc and an MBA, Kath pointed out that my sales and marketing knowledge was practically non-existent. Kath is exactly the kind of Business Mentor I needed – straight talking and not afraid to tell uncomfortable truths. It is precisely this style that produces the brilliant results Kath gets for her clients. In summary, if you want results, not platitudes, go to Kath.”

Sue Priest
Ems2

2017-07-20T14:00:58+00:00

Sue Priest
Ems2

“Kath listened to my situation and gave me some surprising suggestions. Although I was well qualified, with an MSc and an MBA, Kath pointed out that my sales and marketing knowledge was practically non-existent. Kath is exactly the kind of Business Mentor I needed – straight talking and not afraid to tell uncomfortable truths. It is precisely this style that produces the brilliant results Kath gets for her clients. In summary, if you want results, not platitudes, go to Kath.”
"Marshes know, like and trust Kath and have benefited immensely from her wisdom, experience, and encouragement. If you're looking for a professional, personal and honest intervention that will help kick your business into its next vital stage of development then arrange to meet with Kath."

Phil Cockayne & Danny Jones
Marshes

2017-07-16T23:51:54+00:00

Phil Cockayne & Danny Jones
Marshes

"Marshes know, like and trust Kath and have benefited immensely from her wisdom, experience, and encouragement. If you're looking for a professional, personal and honest intervention that will help kick your business into its next vital stage of development then arrange to meet with Kath."
“Kath worked with me over a period of time as a Coach to help me get my business back on track after I had decided to part company with my Business Partner. Kath was very good at helping me to see the way forward myself and to understand what I had to do and why. Anyone wishing to build a successful business would find Kath’s help and skills a golden opportunity to help them succeed. She is highly recommended.”

Rona Cant
Explorer, Author & International Speaker

2017-07-20T13:57:41+00:00

Rona Cant
Explorer, Author & International Speaker

“Kath worked with me over a period of time as a Coach to help me get my business back on track after I had decided to part company with my Business Partner. Kath was very good at helping me to see the way forward myself and to understand what I had to do and why. Anyone wishing to build a successful business would find Kath’s help and skills a golden opportunity to help them succeed. She is highly recommended.”
“In few words Kath is a highly motivated, professional and results driven mentor with great experience and know how. A must for all business people in need of mentoring/coaching to get the best out of you. I recommend her enthusiasm and warmth to anyone looking to improve their management skills.”

Alan Cooper
Westmoreland Mechanical Testing and Research Ltd

2017-07-20T13:55:59+00:00

Alan Cooper
Westmoreland Mechanical Testing and Research Ltd

“In few words Kath is a highly motivated, professional and results driven mentor with great experience and know how. A must for all business people in need of mentoring/coaching to get the best out of you. I recommend her enthusiasm and warmth to anyone looking to improve their management skills.”
“Kath is an amazing woman. Kath can get to the root cause of the ‘blockage’ which is mostly in us. If you thought you were good, you will be 10 times better after meeting Kath.”

Dan Kaye
Smith Kennedy Ltd

2017-07-20T14:04:40+00:00

Dan Kaye
Smith Kennedy Ltd

“Kath is an amazing woman. Kath can get to the root cause of the ‘blockage’ which is mostly in us. If you thought you were good, you will be 10 times better after meeting Kath.”
“Kath’s support has meant we have many more business ideas and avenues to explore and her input has been motivational, relevant and very insightful. For anyone looking for some sound business advice, I would recommend Kath very highly indeed.”

Duncan Cooper
Selection Matters

2017-07-20T13:49:43+00:00

Duncan Cooper
Selection Matters

“Kath’s support has meant we have many more business ideas and avenues to explore and her input has been motivational, relevant and very insightful. For anyone looking for some sound business advice, I would recommend Kath very highly indeed.”
“Kath is a superb Business Mentor. She asks perceptive questions that enable her to gain a rapid grasp of the key issues in a business so that she can provide exactly the right resources to support the business in the way that is right for them.”

Elaine Whittaker
Marketing Being

2017-07-20T14:03:52+00:00

Elaine Whittaker
Marketing Being

“Kath is a superb Business Mentor. She asks perceptive questions that enable her to gain a rapid grasp of the key issues in a business so that she can provide exactly the right resources to support the business in the way that is right for them.”
“Kath is a dynamic, inventive and challenging business coach able to adapt her style to suit her client’s needs and their preferred way of working. With Kath’s help I was able to push aside limiting beliefs that were holding me back and form a clearer vision of what I want for my business and myself. I now have a game plan in place and am working steadily to put it into place.”

Lesley Long
Women Go Wild Outdoors

2017-07-16T23:50:27+00:00

Lesley Long
Women Go Wild Outdoors

“Kath is a dynamic, inventive and challenging business coach able to adapt her style to suit her client’s needs and their preferred way of working. With Kath’s help I was able to push aside limiting beliefs that were holding me back and form a clearer vision of what I want for my business and myself. I now have a game plan in place and am working steadily to put it into place.”
“Kath is just a person you need to know! She can help you on many levels and she helped me as a Mentor and the results were fabulous!”

Raine Hilson
Banbury-Cross.co.uk

2017-07-16T23:48:54+00:00

Raine Hilson
Banbury-Cross.co.uk

“Kath is just a person you need to know! She can help you on many levels and she helped me as a Mentor and the results were fabulous!”
“Kath is an inspiring Business Mentor. Selection Matters has been using Kath on ongoing basis for more than two years and she has added real value to our business. She is full of ideas and an expert in her field. I would highly recommend Kath to any business owner who wants to accelerate the growth of their business!”

Izabela Cooper
Selection Matters

2017-07-20T13:56:45+00:00

Izabela Cooper
Selection Matters

“Kath is an inspiring Business Mentor. Selection Matters has been using Kath on ongoing basis for more than two years and she has added real value to our business. She is full of ideas and an expert in her field. I would highly recommend Kath to any business owner who wants to accelerate the growth of their business!”
“Kath gave us just the encouragement we needed when we started out in business and then continued to be on hand when we needed further advice. Kath understands the needs of small businesses and has a huge network of very useful contacts. She is a firm, no nonsense person and we have great confidence in the excellent service she provides.”

Jeremy Sacha
Sacha Barnes

2017-07-20T14:05:25+00:00

Jeremy Sacha
Sacha Barnes

“Kath gave us just the encouragement we needed when we started out in business and then continued to be on hand when we needed further advice. Kath understands the needs of small businesses and has a huge network of very useful contacts. She is a firm, no nonsense person and we have great confidence in the excellent service she provides.”
“I cannot recommend Kath highly enough. I hired Kath to work with us as a business mentor last year and in addition has subsequently been working with our management team and staff on a monthly basis. Kath is an excellent mentor, has great rapport with all our staff who have responded to her advice and mentoring in a very productive and positive way. I am sure that we will continue to use her invaluable services for many years to come.”

Jo Robinson
Indulgence Bespoke Catering

2017-07-20T13:51:44+00:00

Jo Robinson
Indulgence Bespoke Catering

“I cannot recommend Kath highly enough. I hired Kath to work with us as a business mentor last year and in addition has subsequently been working with our management team and staff on a monthly basis. Kath is an excellent mentor, has great rapport with all our staff who have responded to her advice and mentoring in a very productive and positive way. I am sure that we will continue to use her invaluable services for many years to come.”
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To discuss your specific requirements and to arrange a diagnostic meeting, contact us today.

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