Positioning

Positioning helps establish your business identity and reason for being and positions your business in the most motivating and competitive manner within the market place.

Many companies ask themselves how their business or product is differentiated to others out in the market – and struggle to find the answer.

In order to create a positioning strategy, we help identify your businesses uniqueness and determine what differentiates you from your competition. To do this we help you immerse yourself in the eyes of your target audience, the market place and the decision making steps take.

We go through a positioning process which helps identify your target audience, your USP, your companies or brands differentiation vs. competitors, customer satisfaction, product uniqueness, believability and ownability, and the longevity of the proposed positioning.

We work with you to create your positioning statement, and offer advice on how to immerse employees in the business so that everyone is familiar, engaged and lives and breathes your businesses positioning.

What our clients say

“In few words Kath is a highly motivated, professional and results driven mentor with great experience and know how. A must for all business people in need of mentoring/coaching to get the best out of you. I recommend her enthusiasm and warmth to anyone looking to improve their management skills.”

Alan Cooper
Westmoreland Mechanical Testing and Research Ltd

2017-07-20T13:55:59+00:00

Alan Cooper
Westmoreland Mechanical Testing and Research Ltd

“In few words Kath is a highly motivated, professional and results driven mentor with great experience and know how. A must for all business people in need of mentoring/coaching to get the best out of you. I recommend her enthusiasm and warmth to anyone looking to improve their management skills.”
4P Business Development Ltd Poem

Contact

To discuss your specific requirements and to arrange a diagnostic meeting, contact us today.

Planning
People
Processes
Positioning
4P Business Development Ltd
4P Business Development Ltd
4P Business Development Ltd
4P Business Development Ltd
4P Business Development Ltd
4P Business Development Ltd
4P Business Development Ltd
4P Business Development Ltd

Profitability

Working on the Planning, People, Processes and Positioning Creates Profitability